Cooperation case between Houde Glass and Carlsberg

Date：2024-06-23

Project 1: Bottle Glass Improvement Project

Shandong Houde Glass Products Co., Ltd. worked with Carlsberg to improve the material and design of glass used for beer bottles.

Project Objective: To improve the strength and aesthetics of glass bottles and to reduce the breakage rate of bottles.

Main work content: 1.

1. Material improvement: Research and adoption of higher strength glass materials.

2. Design optimization: Improve the design of bottles to make them more durable and attractive.

3. Quality testing: A series of strength and durability tests were conducted on the newly designed bottles.

Results: Bottle breakage rate reduced by 15%, product appearance improved and consumer satisfaction increased.

Project 2: Eco-friendly Glass Bottle Program

Background: Carlsberg wanted to promote the concept of environmental protection and reduce its impact on the environment.

Project Objective: To produce recyclable and environmentally friendly glass bottles.

Main work content: 1.

1. Research and development of environmentally friendly materials: Use more environmentally friendly and recyclable glass materials. 2.

2. Improvement of production process: Optimize the production process to reduce energy consumption and emissions. 3.

3. Cooperation and promotion: Cooperate with Carlsberg in marketing and emphasizing the environmental characteristics of the products.

Result: 20% increase in glass bottle recycling rate and brand image enhancement.