Cooperation case between Houde Glass and Coles Supermarket

Date：2024-06-23

Project 1: Product Promotion on Shelves

Background: Shandong Houde Glass Products Co., Ltd. cooperated with the hope of increasing product sales by entering the Coles Supermarket sales network.

Project Objective: Increase the sales of glass products in Coles Supermarket.

Main work content: 1.

1. Shelving: Select glass products suitable for supermarkets and design packaging that meets the requirements of supermarkets' display.

2. Marketing: Promote the products in Coles Supermarket. 3.

3. Consumer Research: Conducted consumer research through supermarket channels to understand buying behavior and preferences.

Result: 15% increase in product sales and increased market awareness.

Project 2: Joint Promotion

Background: Shandong Houde Glass Products Co., Ltd. cooperated with Coles to carry out joint promotional activities.

Project Objective: Increase product exposure and sales.

Main work content.

1. Promotion Planning: Work with Coles to design and implement joint promotions, such as discounts and giveaways.

2. Advertising: Place ads in Coles supermarkets and their online platforms to increase product exposure.

3. Sales data analysis: Analyze the sales data during the promotion period to optimize the next marketing strategy.

Result: Sales volume increased by 20% during the promotion period and brand awareness increased.

Project 3: Green Products

Background: Shandong Houde Glass Products Co., Ltd. cooperated with Coles to promote environmentally friendly glass products.

Project Objective: Increase the market share of environmentally friendly glass products.

Main work content:

1. Use of environmentally friendly materials: Promote the use of environmentally friendly materials and recyclable packaging.

2. Market Education: Conduct environmental education activities in Coles supermarkets to raise consumers' awareness of environmental protection. 3. Green Certification: Obtain relevant green certificates.

3. Green Certification: Obtained relevant green production certificates to enhance the brand's environmental image.

Result: Increased sales of eco-friendly glass products and obtained Green Manufacturing Certification.